Writing
Notes from both sides of go-to-market.
Case studies, frameworks, and points of view on product marketing, demand generation, and AI in the funnel. Written for practitioners working the same problems.
-
$100M+ in Pipeline, and I Couldn't ‘Source’ Most of It
Nokia tracked marketing-generated and marketing-influenced pipeline as separate lines. The gap between them is the real story of enterprise attribution.
Read the post -
Using AI in Product Marketing Without Outsourcing Your Judgment
Two failure modes dominate AI use in product marketing: running everything through it, or nothing. A practical split that protects the judgment you were hired for.
Read the post